Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (14,834)

If you serve vegan subs without having to place a special order, I am there!
—Joanne Creighton
Huntington Beach, CA
My family, friends and I would LOVE to see a variety of VEGAN options at Subway, especially in Orange County, California. One can't go wrong with adding healthy, vegan choices. Many, many thanks!
—Grace Nguyen
Westminster, CA
Please start with a vegan option in Holland as well! Black beans would be super!
—Tanya Ruiter
Noord-scharwoude, Netherlands
There are so many meat alternative products (not just cut up vegies) that could be easily incorporated into your menu for great sandwhiches. Portabello mushrooms; well seasoned Tofu slices. Right now I like subway but don' Love It.
—Debra Rivie
Carson, CA
It would be awesome if Subway in Holland would also have vegan options! Then I would eat there!
—Mariska Bokma
Nunspeet, Netherlands
We would love vegan options in the netherlands
—marinda esteves
den haag, Netherlands
We also want vegan subs here in Eindhoven!
—Tom Valkhoff
Eindhoven, Netherlands
Please give us more vegan options! I have always loved Subway, but now since I am vegan just a plain veggie sandwich gets old! Would love to see some more options!
—Amanda P
San Diego, CA
Love Veggie Delight but would REALLY love more VEGAN options! Thank you!!!
—LAURIE KAY
PASADENA, CA
Can you bring the Malibu Garden and Black Bean Vegan options to The Bay Area? (that means everything around The San Francisco Bay) I live in San Jose. I would get a subway at least once a week if you brought in Vegan options. Right now, I only eat your Vegepatty (NOT Vegan) when I'm traveling. Even then, I only eat it as a last resort. I would LOVE to feel good about eating your sandwiches all the time! If you advertised "Plant based options at Subway", I'm sure everyone would want to try it. Please advertise as we Vegans don't normally go to Subway often so let us know and we will come! The Veggie Delight doesn't count. Vegans can't just live on bread and lettuce. We need proper nourishment just like everyone else.
—Melanie Clarke
San Jose, CA