Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,848)

Please bring vegan to Riverside 92501
—Megan Alfaro
Riverside, CA
I'm so very pleased to see animal free options at subway! Please bring all the meat free options up to the twin cities! We have a large vegetarian and vegan community up here!
—Reya Laing
Minneapolis, MN
Please bring vegan options to the Reynoldsburg and Columbus OH stores!!
—Jennifer Jones
Reynoldsburg, OH
We are family of 6 and loyal veggie sub eaters. It would be amazing to have the vegan option to increase the protein available in our subs for our kids! Bring it to Ohio!
—Andi Ritzhaupt
Piqua, OH
Please please please bring your vegan menu to nz! We'd love it! And once its on the menu even people who arent vegan will love it and have a chance to change!
—Aimey Tahu
Hastings, New Zealand
I would love to have vegan options at subway!!
—Lauren Popcheff
Carmel, IN
Subway needs to bring these options to Northern California - Sacramento!
—Annette White
Sacramento, CA
We are very sad you are cutting falafel in Chicago! What are the vegan protein options for loyal customers?
—Natalie Tomlin
Chicago, IL
This is awesome. Vegan menu options in San Francisco, please!!
—Bethany Morgan
San Francisco, CA
Please offer vegan subs in Massachusetts!
—Nicole Furlan
East Freetown, MA