Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (14,682)

Please!! Bring these options to Canberra!! I must try these!!
—Liarne Clarke
Canberra, Australia
Hurry!!!! I'm hungry!!!!!!!!!!!!!! :)
—Pam Bacon
Washington, DC
Bring your vegan food to Cleveland.
—carmen castaldi
south euclid, OH
Please bring your vegan options to every store in Australia! Please!
—Bethany Hunt
Adelaide, Australia
There is a huge market to be had here in Jacksonville, Florida for Subways to serve vegan / more vegetarian- friendly options. Please bring your veg subs to the sunshine state and shine some light on veganism/vegetarianism! I've had to stop eating Subway due my lack of options there. Expand your customer based market. More options means more customers which means more money! This is great for everybody.
—Jillian Martinez
Jacksonville , FL
We would love some vegan friendly options here in Madison, WI. This city is infested with vegan loving hippy people and we want more options!!! :)
—Deanna Pierce
Madison, WI
Please being Vegan options to Torrington, CT!! We have 4 Subways and we are desperately in need of more Vegan options!! Please please pleaseeeee!!!
—Jenny Janco
Torrington, CT
Please bring the Malibu Garden and Black Bean subs to Gloucester UK. There are loads of veggies here and we're getting one choice currently - Veggie Delite. Thanks x
—Alison Perry
Gloucester, United Kingdom
Please bring vegan options to oregon!!!
—Wendy Maselli
McMinnville, OR
We need these veg options in smaller cities, too!
—Michelle Burger
Altoona, PA