Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (13,750)

I am a new vegan and I find it hard to go out and eat sometimes. If Subway added more vegan options to their menu my family of 5 would definitely bring business to your store, especially since Subway is within walking distance of our house! Please add more vegan options!! :))
—Jackie Betancourt
Yuba City, CA
Please do the same in Subway stores in Lima, Peru. Thank you Nancy Viale
—nancy viale
san borja, Peru
This is great, in my work I can be on the road a lot of the time and getting quality great tasting vegan fast food isn't always easy in some areas. You have gained a customer in me :)
—Gavin Campbell
Newcastle upon Tyne, United Kingdom
Please offer veggie options everywhere .. The price should also reflect their is no meat in the sub.
—Jennie Batte
Aiken, SC
I live in a college town where practically every restaurant has vegan options, with a few places offering vegan food exclusively. I would love to add Subway to the list of restaurants I frequent, but as-is the only thing I can eat is a salad on a baguette. Vegan food can be healthy AND delicious; I encourage subway to embrace these options. It won't just be vegans enjoying them!
—Jenna Wilder-Nattinger
Iowa City, IA
I live a super small town in Kentucky. I would love more veggie and vegan options!
—Leslie Baker
Kenvir, KY
I love that subway is the healthiest and best tasting fast food and you can get it everywhere! If you add more vegan options I'll be in there more often cause there's only so many times a week you can have a veggie delight but if you get hummus and vegan patties I might become a daily customer from a weekly customer :)
—Kenneth Lucero
Fresno, CA
I have been a vegetarian for over 20 years and am working toward a vegan diet. Your veggie sandwiches are good but I can't only eat so many of them. Please offer those of us who don't eat meat something else besides salads and veggies. Falafel, hummus, vegan patties of all kinds (chicken, ribs, black bean) would be so very welcomed by a lot of folks. Thanks!
—Kristine Jorgensen
Panora, IA
yes, we want vegetarian and vegan option even in small town Wisconsin!!!! Please add them to the menu. We love hummus and black bean burgers and falafel!!!!. no so excited about tofurky- why eat "pretend meat" when there are so many other great options!
—Nancy Collins
Platteville, wi, WI
I wish you would bring some vegan options to NJ.
—Marie DiNicola
Plainsboro, NJ