Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (15,113)

There are a lot of vegans in San Diego, and you could sell a lot of the vegan sandwiches if you offered them in this area, especially in the Hillcrest, North Park and SDSU area stores.
—Bobbi Weaver
San Diego, CA
LA needs the vegan riblets! My closest subway is the one in the laundromat on sunset and mohawk.
—Alanna Wagy
Los Angeles, CA
HEY!! HOW do we get this to happen in Orlando, FL!?!? THANK YOU!!! <3 <3 <3 WE WOULD LOVE FOR THIS. PLEASE!!!
—Maria Bolton-Joubert
Orlando, FL
Im a vegan and am patiently awaiting for your new vegan options to come to a store near me. I like the Veggie patty but tired of eating the same thing all the time.
—Jeffrey Carvish
San Diego, CA
Thank you for bringing back vegan options to DC! I hope that they continue to be as successful as in the past and that I can eat vegan options at your stores around the country when I travel!
—Liz Hallinan
Washington, DC
Subway - I LOVE the vegan riblet. I hope you'll keep this on the menu permanently and offer it nationwide. Thank you!
—Cecilia Ochoa
Takoma Park, MD
Please bring vegan sandwich to Chico.
—Rosnie Beauplan
Chico, CA
Please add Vegan options to the Dallas/Fort Worth area. As of now our best option is your competitor Which Which.
—Kyle Burt
Frisco, TX
Please add vegan options to your Takoma Park Store...this is a very vegan friendly neighborhood (several restaurants totally vegan) and these options would be supported strongly.
—Stephanie Kahn
Washington, DC
Why don't they test market in suburban MD? Why don't they just add meatless offerings? Their test market areas don't make sense.
—Linda Bass
Silver Spring, MD