Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

Leave a Comment For Subway!

Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (12,630)

Remember that old TV commercial "Where's the beef?" Here's the new slogan "Where's the promised vegan protein options?" Subway, I thought you committed to bringing these healthy menu choices a year ago, yes?
—Lori R
oak Hill, MD
Please bring vegan subs to WI!
—Trish Vandy
Plymouth, WI
So many of my friends and myself included are eating more healthier and we are doing the plant based diet after hearing the wonderful things is doing for health. Subway has always promoted good healthy options and more veggie and vegan options would be add lots of market share. I would love to see you get on board especially with the vegan and meatless meats option. Beyond meat and Gardein brands are two my favorites.
—Karen Norman
SC, SC
I haven't eaten at Subway in over a year because it's a boring option as a vegan. Please make the black bean patty, sweet riblet, and Malibu Greek sandwiches available all over the USA, or at least have some better veggie options like roasted eggplant, grilled portobello mushroom, and hummus! Lettuce and tomato don't really do it for me, even if I can add avocado now.
—Chasity Dix
Texas, TX
I never really ate at subway before due to never being a fan of meat as a kid. But I would really like to have subway as an option for me. More and more restaurants are introducing vegan menu items. It would be great if you joined too in having ojptions available for vegans. You would definitely grow your customer base significantly. Please bring vegan options to every subway.
—Jackie Recca
Chino Hills, CA
Please bring back the vegan subs! The veggie patty offered in most Subways is not vegan so I would be very excited to be able to go to Subway again to get vegan options.
—Nancy Ehrlich
Ocean, NJ
Vegan subs please! You will have 4 new customers if you bring them out!
—Bri King
Seattle , WA
Plez bring back the vegans sub options to Subways in Florida.....
—Suzanne Dupree
Ona, FL
Please bring back vegan options to all subways across the US.
—Sherry LeTellier
Redondo Beach, CA
Please consider offering these vegan options permanently. My daughter and I like the Veggie Max but it would be nice to have other options.
—Jennie Saxena
West Chester/Cincinnati, OH