Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (18,080)

More vegan options needed in this area please!!
—Donna McGarry
Punta Gorda, FL
Please offer a vegan option! I used to order a veggie sandwich but it doesn’t fill you up very much. Please offer another vegan option. Perhaps even vegan cold cuts/cheese!
—Stephanie Fetzer
Richlandtown PA, PA
I'm vegan and only eat at places that offer vegan options. Please bring the veggie patty back. It was good! Save more animals - eat/sell less meat!!
—Judy Armstrong
Sterling Heights, MI
I would definitely go to Subway more if there was a vegan option!
—Katie Flennery
Fort Wayne, IN
I am so glad that you have launched a vegan option but would be even happier if you brought this to the US. Finding inexpensive, quick vegan meals is extremely difficult, even in California. I believe a vegan option at Subway in the US would be very profitable for your company and beneficial to consumers like me.
—Jennifer P
Culver City, CA
—Karissa Larocque
New Richmond, Canada
It would be great if the vegan patties (or at least one of them) were on offer at all Subway locations. Vegetarians would also eat a patty without eggs or dairy.
—Michelle Rataul
Rensselaer, NY
Bring vegan options to the U.S. please.
—Charra Grist
Bay City, MI
Offer vegan subs and I will eat there :)
—Johnny Pons
Northridge, CA
Please bring back vegan options!
—JO Kiey