Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (16,174)

We need this!!!! I will be checking out subway to watch for it... So hurry!!!!
—Tammy McRonald
Calgary, Canada
Please bring vegan options to metro Atlanta, Georgia! Thanks!
—Kathy Michelakos
lawrenceville, GA
Love Subways Vegan options. Thank you!
—Heidi Shuler
Vancouver, WA
We love subway!! Please bring your vegan options to Spain, there are lots of vegan folks here who would love this!!
—Kate Kerridge
Alicante, Spain
Vegan options at Subway would be great!
—Emily Joldersma
London, Canada
Please bring us more vegan/vegetarian options to Illinois! The menus being tested in California look great.
—Amy Ross
Evanston, IL
Lots of vegan folks here in London who would love to see this happen. Please make it so!
—Anne Joldersma
London, Canada
Please keep going with the vegan sandwich. Those who prefer this eat choice have so few options when it comes to fast food!
—Angel Orona
Alhambra, CA
Lot's of Vegan folks here in the University town of London Ontario Canada. We have lots of Subways here and would love to see your Vegan options.!!!!
—Heather Stover
London, Canada
Please give us more vegan options at Subway stores here in Tucson and everywhere! Black beans would be great to include at minimum. Thanks!
—Justin Pope
TUCSON, AZ