Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Let Subway know how much you'd like to see the company offer veggie meats. Make sure you're super friendly, brief, and say what city you're writing from. Now, go ahead!

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Comments (14,985)

Hello, I used to love your sandwiches, but now I'm vegan and your menu limits my options to almost nothing. If you had more vegan options, I would definitely be a customer again. Thanks!
—christina rios
San Lorenzo, CA
It seems that you vegan offerings have been a huge success. Please make them available everywhere so I can start eating at Subway again! Thank you.
—Laura Collins
Arroyo Hondo, NM
Very excited to hear that you are offering healthier and plant based options. I look forward to seeing these in Long Beach, CA . The hummus and the falafel options look especially delicious. I've been going to Togo's for their hummus, but there are 2 Subways closer to me. Thanks
—E Andrew
Long Beach, CA
I am a vegetarian and don't eat at your restaurant because of the limited veggie menu. However, if your would add veggie meats to your menu, I will definitely frequent your restaurant.
—Carole Mathews
Smyrna, GA
Dear Subway, You should totally expand your efforts to bring vegan subs to more locations. Having a reasonably priced and quick vegan option when I'm in an unfamiliar city would be a life saver. And just think of all of the vegetarians and vegans on road trips who would convince the whole car to stop at subway for their pit stop or who would go with a coworker during a break. I've had to go hungry before or subsist on pretzels from a gas station before because of lack of options. It's also a great way to show that your company has the flexibility and insight to change with the times. My 55 year old dad has even switched to a vegan diet after health issues and my mom has followed suit. Since healthier fast food is a part of your restaurant's appeal it just makes sense to have options for a subpopulation of which many obviously care about health. Please consider expanding this idea and giving people more options at your establishments across the U.S. or even at international locations.
—Dia Cooke
Madison, WI
Please offer vegan alternatives!!
—Allie Mccutcheon
Pleasanton, CA
Please continue introducing vegan options in your sandwich and salads!!! I love Subway and would eat there often!!!!
—Judith Megesi
Cartier, Canada
Vegan options at subway would make my life so much more convenient!
—Matthew B
Pensacola, FL
More vegan options!
—emily moore
citrus heights, CA
Please offer vegan meats, subway!! This is the only thing that keeps me from eating there more often!
—Kaitlin Clark
Superior, CO