Why Veggie Meats?

Vegetarian eating has become increasingly popular in the last several years, and people are looking for a diverse range of meatless options.

Nation's Restaurant News says if you want to improve and increase business: "Add vegetarian or vegan dishes to the mix. Vegetarian dishes, aside from being less expensive... also mitigate the veto vote. Usually, if you have a vegan in your party, that will dictate where the party eats... They want to make sure everybody's going to be satisfied, so diversity is going to be very important on the menu."

Veggie burgers have been a mainstream menu item for more than a decade, and are even offered at Burger King, Denny's, Johnny Rockets, Red Robin and many other restaurant chains. A new class of plant-based meats has gained popularity over the past several years that has an even greater similarity to the taste and texture of its meat counterparts. Meat-free "chicken," for example, is now sold at places like KFC in Canada and Chipotle Mexican Grill.

Oprah Winfrey and Ellen DeGeneres regularly feature vegan food on their shows. Oprah publicly went on a "vegan cleanse" diet and included a segment in a recent "Oprah's Favorites" episode where vegan "chicken" was prepared.

Three vegan cookbooks recently made The New York Times bestsellers list; one of them reached the #1 best-seller spot on Amazon.com and it promotes plant-based meat substitutes.

All Baltimore public schools only serve vegetarian food on Mondays, and San Francisco and the District of Columbia have passed city-wide resolutions encouraging residents to partake in "Meat-Free Mondays."

A recent report from consumer research firm, Mintel, found that 23 percent of non-vegetarians eat meat alternatives.

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Comments (14,467)

Hope you bring these options to the stores in our area. Thanks Rick
—richard sturgeon
Hobart, IN
My workplace is literally next door to Subway, and the more vegan options offered, the more often I will eat there. Really hoping you will bring these new vegan sandwiches to Madison, Wisconsin! The vegan e-newsletter I write has over 1600 subscribers, and I think it's fair to say that they would agree with me, too.
—Marina Drake
Madison, WI
Please offer vegan sandwiches at all your locations!
—Claire Holzner
Watkins Glen, NY
Please bring these vegan subs to other locations ASAP! I don't frequent Subway anymore due to the lack of vegan options but certainly would if these were available.
—Ingrid Modaresi
Rock Hill, SC
Please bring these vegan sandwiches to the Santa Rosa, Sonoma County, CA!
—Bonnie Miller
Santa Rosa, CA
Please serve your new vegan options in San Antonio, Tx. and Austin, Tx. Texas needs more vegetarian and vegan choices!
—Jeanna Stephen
Bulverde, TX
Please bring the vegan sandwiches to every subway! I currently don't eat at subway because there aren't enough veggie options
—Alexis S
S.I., NY
Please bring your vegan subs to the greater Portland, Oregon area. We will LOVE them. Thank you, Subway!
—Lisa Macks
Wilsonville, OR
The North East is still so short of vegan options - please bring them here!
—Christine M.C. Money
Long Valley, NJ
I live in Colorado Springs, CO and I am positive i would eat at Subway exponentially more if you offered vegan "meats", vegan "cheese" and/or vegan creamy sauces. When i am considering where to go I often want something more substantial than just veggies on bread and I go somewhere else. Please bring your vegan products to The Springs.
—Patrick Holloman
Colorado Springs, CO